What are Paid Ads?
Paid ads, regarding the internet, are a part of paid advertising/marketing. It is different from organic ads or marketing, which do not involve the transfer of money. Paid ads have emerged as a popular choice since digital marketing took the boom. Because of this, digital marketing agencies rely on these. Paid digital ads although, work with a similar concept to physical ads. Quite like banners and billboards, paid ads occupy some space which is on the internet. The marketers or the companies running the ads have to pay the price to occupy the space for its allotted time.
A similar concept has been in practice in the television industry for many years. To understand it better, have a look at this:
A popular blogger works within a niche that is also related to your business. You plan with your marketing team and contact the blogger to allow some space on any of his blog webpage. This space would display ads for your business. In return, you can pay per click of the ad to the blogger. Unlike television or banner ads, you only pay when some prospective customer is there. The prospective customer engages with the ad somehow, by clicking or browsing further.
Are Paid Ads a Good Idea for a Start-up?
For paid advertisements, you need to figure out your plan as a start-up. This is because not only do you have to figure out your budget but also keep in mind your survival. A good start-up idea may get you a platform to gain your market. But, to make it work requires brainstorming. Paid ads can be a great idea if your product or service is not popular and you want to establish a brand. Even then, you can only do this if you have enough funds and get a good paid ads rate.
If your website or brand comes under a well-known niche, things are a little easier for you. This is because you do not have to worry about establishing your brand under the niche first. Therefore, innovative products do not always work. So, if you have done the cost cycling and management well, chances are you would find this easy. But remember that paid ads are not the sole medium of increasing the brand reach. You can always rely on the growth of social media.
Hence, if you wish to run paid ads for your brand, do it if you can balance the funds. If it seems like a burden or gamble, prefer not to do it. You can rather focus on SEO tactics, organic marketing, and social media optimization. With software like Google Adsense, you can find better rates for ads. You can even allow your website to display ads from other brands and websites. This will help you network more and with collective understanding, you can get your brand an excellent platform. If all you want to do is to gain leads, you can try email marketing as well. Having time and resources can reap more benefits